How To Get More Sales
That's what businesses want of course and often why they reach out to someone like me, an email marketing specialist.
Obviously the question I get is "can I do it? Can I get them more sales?" The answer is always "no, I can't". Because I am not your customer. Only your customer - or prospective customer - can drive your sales up.
So how do we get your customer to buy more from you? Do I have that answer? Again, no. Do you have that answer? I highly doubt it, otherwise you wouldn’t be reading my message to you.
So what now? Well the answer, again, lies with your customer. Let's go and ask them what would make them buy more from you.
You see, most companies do marketing without leaving the office. They invite a website agency to come into their office to take down a brief; a social media person to come and give a quote; a logo designer to show some options. It all happens inside their office. Most businesses do marketing from the comfort of the boardroom, or the owners' office. This is why so much of it fails.
The way to do marketing and boost sales, is to get out of your office and into the real world of the customer. Who do they compare you with? What messages are they bombarded with? What do they look for when searching for a supplier? How does your business look to them, from the outside in? How do they experience working with your team?
Only once you have the customers' view can you go back to your office and build a new website, run that campaign on Facebook and change the logo. The result is typically a rise in sales!
So what do I do, as an email marketing specialist? Mostly I try to get the business owner out of the office and into the world of the customer. You'll be surprised how difficult this can be. Then I craft beautiful and meaningful conversations which conversate with the customer as if they were sitting right across from you.
From my higher-self to your higher-self
Aba Radebe
Email Marketing Specialist
Digital Entrepreneur since 2009
https://saudiwestern.com/blog/
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